VolunteerMatch is the web’s largest volunteer engagement network, with more than 117,000 active nonprofits, 150 network partners and 13 million visitors annually. At any given moment, it has more than 100,000 active opportunities for people to volunteer.
In order to grow, VolunteerMatch needs its brand to reflect the vibrancy of its network, the lives touched and the lives improved. It also needs to grow the revenue provided by subscribing nonprofits.
Brand Zoo worked with VolunteerMatch to jumpstart the virtuous cycle of its network with an AirBnB-like approach to recruiting volunteers. Because more volunteers will attract more nonprofits, and nonprofits provide the revenue that fuels the company. We helped them tell a new and more compelling story about Remarkable Outcomes that speaks to the motivations of volunteers and the objectives of nonprofits. And we updated the look, feel and texture of the VolunteerMatch brand, with a new logo, new site design and functionality. And while you’re at it, consider volunteering for something close to your heart.
“While our initial ask from the Brand Zoo team was for a website redesign, they worked with us to help bring our core mission of creating remarkable outcomes to life in much more emotive and memorable ways. It was a very collaborative and enjoyable experience for our entire team.”
Greg Baldwin, CEO VolunteerMatch