Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimple, BrandDigital and The Edge: 50 Tips from Brands That Lead. Given his perspective and depth of experience, Allen is able to help clients not simply see how accelerating disruptive marketplace changes in technology, globalization and Mother Nature will affect their brands, but, more critically, put into play the strategies that enable them to shift ahead of both the resulting consumer needs and competitive threats.
As a result of his most recent work with organizations challenged by how to maintain relevance in an era of unrelenting change, Allen not only wrote a book on the topic – Shift Ahead – he also launched Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of market evolution. Allen and his Metaforce partners help clients identify what truly matters to the audiences they serve – what is relevant to these audiences – and to brilliantly deliver on it.
Prior to co-founding Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. Under his leadership, the company partnered with a wide array of iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he provided guidance for non-profit organizations including the 9/11 Memorial and Museum, the Central Park Conservancy, the Council on Foreign Relations, Planet World, and Iraq and Afghanistan Veterans of America (IAVA).
Before joining Landor, Allen worked on both the agency and the “client side” of the industry. At Unilever, he was responsible for leading the branding efforts for a number of major packaged-goods brands. He held senior management positions at Ogilvy & Mather and DMB&B.
A sought-after industry commentator, Allen has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes, for which he also regularly writes a column on current branding topics. He is a frequent guest lecturer at New York University’s Stern School
of Business, the Samuel Curtis Johnson Graduate School of Management at Cornell University, and the Harvard School of Continuing Education.
He is a member of the American Management Association and speaks on branding for a range of professional organizations, corporate events, and at industry conferences. Allen received his BS from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University’s Stern School of Business.
Mark Barden is a partner in the highly-regarded consulting firm eatbigfish, who coined the term Challenger Brand in their influential book Eating The Big Fish. His clients include, Audi, Clif Bar & Co, Charles Schwab, and Sony Playstation. In addition to strategy consulting, Mark is an engaging speaker and outstanding facilitator, skilled at getting groups to breakthrough solutions.
Mark has sold Guinness door-to-door, run with Nike, and started an agency to launch Yahoo! He’s won a Platinum Award for direct response marketing, has taken a dot com public, and once warmed up a crowd for Ellen De Generes. He is co-author of the book, A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business (Wiley, 2015)
Born in Oklahoma, Michael Schwab now lives and works in Northern California. He has established a national reputation as one of America’s leading graphic artists.
He has created national award winning logos and posters for clients including Apple, Amtrak, The Golden Gate National Parks, Major League Baseball, Robert Mondavi, Muhammad Ali Nike, Pebble Beach, Ralph Lauren, Wells Fargo and others. His work is easily recognized by his signature use of large, flat areas of color, dramatic perspectives and bold, graphic images of archetypal human forms. His work is dramatic in its simplicity and can be viewed here: http://www.michaelschwab.com/portfolio.html
Allen Olivo is a proven technology marketer with premier skills gained through guiding worldwide Marketing and Brand Strategy, Advertising and Corporate Communications for high-visibility companies including Apple, Amazon.com, Yahoo!, PayPal and Brocade Communications.
Allen’s career-long focus has been to help companies humanize their brand positioning and point to “human outcomes” as the ultimate promise, both internally and externally. Allen believes that when done well, a brand can occupy the most valuable piece of real estate in the world, a position of value in the customer’s mind.
Allen taught MBA marketing classes at UC-Berkeley and is a noted speaker at events and directly to clients around the world.