CardFree is a fast growing mobile commerce platform company led by industry veterans that pioneered the development of loyalty, order ahead and mobile payments for large brands. Their experience includes the successful development and deployment of the three largest mobile wallet initiatives in the US.
Their platform makes it easy for merchants to deploy and simple for the consumer to use. The brand challenge was to identify a merchant-focused way to help them communicate their story of scalable solutions that offer merchants the tools to enhance customer engagement and loyalty while driving incremental visits and transactions.
We worked to develop a compelling brand narrative with the customer-oriented theme of “Get Mobile Ready.”
Brand deliverables included:
- New identity
- Brand visual system
- Website redesign and development
- PowerPoint Sales Presentation
- Collateral template
- Trade Show Exhibit design
- User Interface Design for Mobile Screens
- User Interface Design for Pay@Table product
- User Interface Design for Merchant Take-Out Ordering System
- Brand guidelines
“Brand Zoo helped us to rapidly redefine and modernize Cardfree’s brand story and brand expression. The new Cardfree brand communicates the bigger brand story and the impact we are having with our customers."
Chief Marketing Officer