HMicro Revolutionizing Healthcare Through Wireless Monitoring.
HMicro developed a breakthrough technology platform that unlocks the potential of wireless monitoring for medical applications. Its complete wireless biosensor platform was purpose built for the healthcare industry, with potential applications for IoT and other markets.
The brand challenge was to effectively position HMicro’s breakthrough technology, company credentials, expertise and track record to attract manufacturing and product development partners that could effectively bring products to the healthcare market, and ultimately to other markets.
Brand Zoo interviewed internal stakeholders, customers, physicians, and partners to understand the market dynamics, business drivers, the competitive landscape, and perceptions of HMicro. That ultimately led us to a brand positioning and narrative idea of “The Complete Biosensor Platform”.
We created a new HMicro identity that conveys their complete wireless monitoring platform, reinforced and supported by a visual brand system. This was combined with the tagline, HMicro, Sense More.
Brand Deliverables Included:
- Brand tagline
- Brand identity
- Brand visual system
- Product naming exploration
- Website design and development
- Collateral System
- Product photography
- Brand guidelines
The BrandZoo team approached HMicro’s re-branding project with a promise of top-tier creativity combined with tight execution, and they delivered. BrandZoo immersed themselves in a rapid fashion to understand our vision and business and executed on schedule to a three-month plan. The process was well-organized and provided varied and exciting options for our positioning, messaging, and visual identity. The collaborative engagement of the team & diversified expertise was outstanding. We were thrilled with the outcome of the Brand Zoo engagement.
Doug Linquest, CMO HMicro