Software is the engine that powers the modern enterprise. Plutora is helping some of the most innovative enterprises on the planet create, test and deliver that software. Its customers rely on the company to help them deliver high quality software at speed and scale.
Plutora is at the forefront of a software category defined by break-the-rules innovation and agile principles. Yet its brand conveyed little of the energy and imagination of the company or its people. The company needed a brand as dynamic as its technology and the magnitude of the challenges it helps its customers solve.
BrandZoo responded to the challenge by helping the executive team to align around a big and aspirational brand narrative, Continuously Amazing Software. We also created a new and modern look and feel for Plutora, capturing the attitude and dynamism of the company and its technology. We made subtle refinements to the logo to communicate the core principles driving continuous software development and delivery. New iconography, images and visual style put Plutora at the center of and integral to the software that touches and shapes modern life.
The result is visually stunning and compelling, amplifying the ideas that distinguish the company in a crowded technology landscape.
“Brand Zoo helped us to define our story of working with customers to help them deliver continuously amazing software. The new brand communicates the dynamic personality of the company as well as the impact we are having supporting our global customer base."
Bob Davis, Chief Marketing Officer