Reputation Institute pioneered the study and measurement of corporate reputation and has for 20 years measured how well companies perform across the critical factors proven to shape and influence stakeholder perception. Yet its corporate identity looked its age and its go-to-market approach emphasized the details about the science of reputation.
Reputation Institute’s ability to grow faster hinges in large part on two key things: First, establishing the fact that reputation is not an amorphous, nice-to-have thing but rather a key determinant of business performance. And second, the success of modernizing its offering, which shifts the RI model from resource-intensive service to a high-throughput, big data analytics program.
Brand Zoo helped Reputation Institute define a new, crisp and modern message around the simple but powerful idea that reputation drives performance. And we helped them refresh their brand identity to better align with a modern, technology-driven company in step with its large enterprise customers.
The result is a new brand narrative, identity and tagline “Powering the world’s most reputable companies.” The result is also a new website, marketing and sales presentation materials articulating the company’s unique reputational expertise and research offer. And the result is an enhanced reputation to help power the next phase of Reputation Institute’s growth.
“The Brand Zoo team helped us to crisply define our brand story, messaging, and visual expression around how reputation drives business performance. They really know how to effectively engage with senior executive teams to define brand strategies and to accelerate the business.”
Tyler Newton, Chairman, Reputation Institute