SE2 Brand Identity Messaging and Website Design
SE2, the leading third-party administrator for the life and annuity insurance industry. The company’s new leadership and expanding set of services was an opportunity to create a new brand story and expression that matched their insurance expertise, services and technology platform.
Through our work with the executive team, we understood the need to leverage their core differentiators, insurance industry expertise, robust technology platform and specialized services that are purpose-built for insurance industry clients. In addition, their technology platform is designed to grow and evolve as their client’s needs change helping them to “futureproof” their IT investments.
We worked with SE2 to shape their brand promise to “future-proof” their customers. The help their customers accelerate speed to market, streamline operations and reduce risks and costs through purpose-built insurance services and technology expertise.
A bold visual brand was created with the core identity comprised of a brandmark and symbol that communicates a bold, future-oriented story, reinforced and supported by a visual brand system with a strong color palette of bright green and black. This was combined with verbal brand narrative with the theme "Purposebuilt and Futureproof”.
Brand deliverables included:
- Brand positioning idea
- Brand tagline
- Brand identity
- Brand visual system
- Brand narrative and messaging platform for key audiences
- Print and digital advertising
- Website redesign and development
- PowerPoint overview
- Corporate Brochure
- Recruitment Brochure
- Collateral System
- Brand Launch Presentation
- Employee Brand Book
- Exhibit design
- Brand guidelines