ServiceChannel is a fast growing B2B innovator who is revolutionizing how facilities managers and commercial contractors do business together. From their inception, ServiceChannel brought new levels of efficiency and enhanced communication between multi-location enterprises and their external service providers, leading to unprecedented quality, efficiency, and visibility.
The challenge for Brand Zoo to redefine the brand in a mission-based way and to help them communicate their story of enabling service delivery with unparalleled transparency, increased compliance, faster issue resolution and transaction management, and insightful analytics.
Our work helped them to redefine their brand narrative around how "Transparency Drives Performance" - specifically how the ServiceChannel solutions provide transparency for customers and contractors, allowing them both to increase their business performance.
Brand Zoo created a bold visual brand with the core identity comprised of a brand mark and symbol that represents the idea of 'Transparency Drives Performance'. The two intersecting planes symbolize an unbreakable connection between multi-location facilities and service providers. The third shape at the center represents a window, or lens of increased visibility, focus, and effective communication.
Brand deliverables included:
- Brand positioning idea
- Brand tagline
- Brand identity
- Brand visual system
- Brand narrative and messaging platform
- Print and digital advertising
- Website redesign templates
- PowerPoint templates
- Collateral System
- Exhibit design
- Brand guidelines
"The Brand Zoo work was fantastic, and we have huge buy-in on the direction and strategy. It goes without saying, but please put me at the top of the reference list."
- Tom Buiocchi, CEO, ServiceChannel