Solaria has developed a technology platform that unlocks the potential of solar energy allowing it to be ubiquitous and universally accessed.
The brand challenge was to redefine the brand as a proven, bankable, adaptable and tested provider of technology (using proven materials, standard crystalline silicon solar cells and advanced proprietary semiconductor manufacturing processes) to create breakthrough products that unlock the power of existing Utility, Building Glass and Greenhouse assets.
We worked together to develop a bold new brand platform defining Solaria’s approach to unlocking power. How Solaria’s technological innovations release the power potential of existing assets for tomorrow’s energy needs. The brand platform Solaria, Power Unlocked became the foundation of the new brand story.
We created a new Solaria identity and symbol that conveys their advanced silicon strip technology, reinforced and supported by a visual brand system of dramatic photography and a striking color palette of green and black. This was combined with a verbal brand narrative with the tagline, Solaria, Power Unlocked.
Brand Deliverables Included:
- Brand tagline
- Brand identity
- Brand visual system
- Product naming and signature system
- "Powered By Solaria" ingredient branding
- Website redesign and development
- PowerPoint overview
- Collateral System
- Brand photography
- Brand guidelines
“Brand Zoo brought to us a combination of senior talent with strong brand and design ideas,” said Suvi Sharma, CEO, Solaria. “The team was able to capture and creatively tell our story in a new and fresh way that will help our company elevate perception, position, and market presence.” Suvi Sharma, CEO Solaria