Vionic saw market need for flip-flops that not only look great but also feel great to wear. Their strategy was to take ergonomic footbed technology of their shoes and bring it to a high-end beach flip-flop.
Brand Zoo needed to create a new brand that is highly differentiated, communicates style and appeals to a younger fashion conscious consumer.
Vionic Beach is a brand for consumers looking to claim their spirit and find their footprint. Inspired by the beauty and support of a footprint in the sand, we helped create the Vionic Beach Brand.
Branding services included:
• Brand positioning and narrative
• Target Persona development
• Tagline creation, “Find Your Footprint”
• Vionic Beach identity design
• Australia seal design
• Packaging design
• Retail displays
• Complete website design and copy for the e-commerce site
• Design and execution of traveling “Pop-up store” in the form of a VW Microbus trailer, titled “Sole Shack”
• Brand video https://vimeo.com/226081812