Brand Challenge
Accelerant is a fast-growing insurance carrier built to support insurance professionals with predictable capacity, quick decision making, financial transparency and mutually beneficial partnership.
Brand Solution
Brand Zoo developed the “Non-Carrier, Carrier” positioning rational and messages to help differentiate Accelerant from traditional carriers. Visual identity amplified and reinforced differentiation, using a hummingbird to signify behaviors typically not associated with insurance companies including speed, agility and efficiency.
Brand deliverables included:
- Brand positioning idea
- Messaging
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Sales collateral
- Virtual Backgrounds
- Customer case studies
- Brand guidelines
"The Brand Zoo team quickly got the unique and differentiating approach we are taking at Accelerant. They were able to capture our story and personality. I can already see our people thinking and speaking about our company in new and unified ways.”
Jeff Radke, CEO Accelerant