Altamont Capital is a private equity firm based in Palo Alto with over $1B in capital focused on investing in change-intensive, middle-market businesses. From their inception over ten years ago, they have built a solid reputation as a values-driven private equity firm. They bring sector expertise, a collaborative work-style and a long-term focus on their investment partners and portfolio companies.
Our work with Altamont helped to define their brand story around their core differentiators, partnership, experience, willingness to work through complexity, flexibility, and collaborative culture.
We created a new Altamont identity and updated symbol that conveys their story in a modern way with an understated sophistication and elegance. The use of a rich forest green color is distinctive in the financial services category which generally consists of various shades of blue. To create further distinction and communicate the authenticity and collaborative culture we shot new black and white photography and incorporated it into the new brand expression.
Brand Deliverables Included:
- Brand identity
- Brand narrative
- Brand visual system
- Website redesign
- PowerPoint overview
- Collateral system
- Signage
- Brand photography
- Brand guidelines