Brand Challenge
Atlantis Computing, a young storage virtualization company was looking to align its big vision of bringing storage freedom to a market controlled by large, expensive and slow moving hardware companies.
Solution
A new brand was created to convey the aggressive and ambitious culture of Atlantis Computing through the design of a modern anarchy monogram "A" and a bold color palette of black and red. The image of rebellious bikers was also used to further signal their position as a category challenger for the brand launch at a key tradeshow event.