Brand Challenge
Commio is an integrated voice and messaging platform that helps companies deliver omnichannel customer conversations at scale. With the combination of ThinQ voice and Teli messaging solutions, the new Commio needed to be brought together under a single, unified narrative and brand identity.
Brand Solution
Brand Zoo developed a positioning around Commio being the “Essential Ingredient” to help customers add reliable, scalable, cost-effective voice and text communications to their technology platforms, and to improve the experience of their end customers.
The new Commio logo and symbol leverages the root meaning of communication, and is designed to communicate how Commio's products complete customers’ offers and experiences. The vibrant blue visual system is designed to stand out against entrenched competitors as the modern and more affordable alternative.
Brand deliverables included:
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand visual system
- Website templates
- PowerPoint template
- Company brochure templates
- Digital ads
- Brand guidelines
"The Brand Zoo team worked to identify the functional and emotive benefits of our combined companies and helped us align around one story, one name and more focused ways to bring our brand to life.”
Tim McLain, Director of Marketing, Commio