Brand Challenge
Fleming Insurance is a reinsurance company helping midmarket insurers reduce risk and generate the capital they need to fuel growth. They needed a brand as innovative as their service model and capital solutions.
Brand Solution
Brand Zoo helped Fleming define a unique position in the minds of prospective clients, separating it from conventional, lumbering reinsurance competitors. Messages, content and visual identity work in concert to amplify differentiators including technology, speed and agility. The visual system, built around a modern, stylized bird, brings these themes to life.
Brand deliverables included:
- Brand positioning idea
- Messaging
- Brand identity
- Brand visual system
- Brand Architecture
- Website redesign and development
- Marketing collateral and templates
- Brand guidelines and stylebook
"Brand Zoo helped us simplify our messaging to the core elements that matter and are important to our customers. The visual system brought it to life. They really went the extra mile to understand our business and worked in a very collaborative way with our team.” Eric Haller, CEO, Fleming Holdings