Brand Challenge
Altamont Capital created a new network of Autism clinics focusing on specialized care for children and their families. There was a need to develop a new name, positioning, messaging platform, identity, and website and launch it 90 days later.
Brand Solution
Brand Zoo went through an extensive naming process developing over 100 name candidates. One name that stood out early as an exciting option was Gracent. Gracent comes from the Latin word Gracie, meaning goodwill, kindness and influence.
Brand Zoo developed a purpose-driven positioning for Gracent as the leading network of autism clinics offering compassionate care for children with developmental needs and their families. The new identity communicates their staff's humanity, compassion, dedication, and the collaborative way they work with children and their families.
Brand deliverables included:
- Development of new name
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand visual system
- Website design, content and development
- PowerPoint template
- Stationary system
- Company brochure templates
- Brand guidelines