Hazelcast brand strategy, messaging, identity and visual system

Hazelcast brand strategy, messaging, identity and visual system

Brand Challenge

Hazelcast is a fast-growing streaming event platform that helps its customers increase revenue, build deeper relationships and generate customer loyalty.

Brand Solution

Brand Zoo developed an aspirational story around the real-time intelligent applications platform. The visual identity was designed to present a visually striking, modern and memorable look. The stylized design and illuminated data star “H" communicates speed and engineering precision with each star representing value moments the software captures.

Brand deliverables included:

- Brand positioning idea

- Messages and brand narrative

- Brand identity

- Brand visual system

- Website template development

- PowerPoint template

- Collateral templates

- Brand guidelines

"The Brand Zoo team helped us align around the idea of instantaneous value capture and brought together benefit-oriented messaging with a very modern visual design for the company."

Gregg Holzrichter, Chief Marketing Officer, Hazelcast