Brand Challenge
Heliene is a fast-growing North American manufacturer of high quality solar panels.
Brand Solution
Brand Zoo developed an aspirational positioning, “Remarkably Responsive,” designed to communicate its customer-first philosophy that guides their culture, operations and commitment to customer partnerships. The new Heliene “H spark" monogram logo communicates the power Heliene solar panels deliver and the company's responsive and flexible approach to customer needs. The dramatic, red on black visual system is designed to stand out against competitors in the solar industry.
Brand deliverables included:
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Company brochure
- Brand guidelines
"The Brand Zoo team helped us to define our differentiating customer-first philosophy and mission to deliver renewable energy to help the world on a path to a sustainable future.”
Martin Pochtaruk, CEO, Heliene