Brand Challenge
Mission Underwriters is a fast-growing insurance platform founded to help Underwriters launch their own agency business.
Brand Solution
Brand Zoo developed an aspirational positioning, “Unleashing Possibility,” designed to communicate the significant opportunity Mission offers successful Underwriters to start and run their own businesses with manageable risk and substantial upside. The visual identity reinforced Mission’s differentiation, using a cheetah to communicate speed, agility and a hunter spirit.
Brand deliverables included:
- Brand positioning idea
- Messages and brand narrative
- Brand identity
- Brand visual system
- Website redesign and development
- PowerPoint template
- Company brochure
- Brand guidelines
"The Brand Zoo team quickly learned what made us unique and different as we launch Mission Underwriters. They partnered with us to work through our positioning and bring our company to life. We have a solid and exciting brand foundation and story to help us accelerate our growth plans.”
Keith Higdon, CEO, Mission Underwriters