Neutrinos brand strategy, positioning rationale, story and visual identity
Brand challenge
Neutrinos is transforming the way insurance companies serve, support and satisfy customers. It simplifies insurers’ product development and streamlines process and workflow with both packaged solutions and accelerators that can be customized to meet customers’ specific needs, and also a composable, low code platform. It needed a simple way to communicate its value and impact, and a visual identity that is distinctive and compelling.
Brand solution
Brand Zoo helped Neutrinos tell a story about speed, flexibility and massive business impact, informed by the deep domain expertise and insights of the insurance industry veterans who founded and lead the company. It created a distinctive visual system that brings these themes to life, with a logo suggestive of the hyper speed of the company’s namesake subatomic particle.
Brand deliverables included:
- Brand positioning strategy
- Messaging platform and brand narrative
- Tagline development
- Brand identity
- Brand visual system
- Marketing collateral templates
- Brand guidelines and style book
Results
“Brand Zoo helped us update our brand to be as compelling as the business value we deliver. The new brand is a reflection of how far we have come and where we are headed. This new chapter represents not just a fresh look but a reaffirmation of our commitment to delivering unique value and empowering our customers.”
Ashish Jha, Chief Marketing Officer, Neutrinos