When done right, it can capture many levels of information within a few shapes, curves and lines. The best brand symbols, or logos, are reductive in nature. They are simple, straightforward and clear. They capture either the nature of the company's business offer or the spirit of their brand promise. And in rare cases, both.
Taglines: What they do and, more importantly, what makes a great one?
The basic tagline is short-hand for a company's product or brand proposition. It communicates one or two key attributes of the company or product, describes the proposition or restates the overarching offer in a succinct manner (and hopefully) compelling way.
Brand Zoo wins GDUSA Awards for Cowboy Charcoal Work
Vionic Shoes Walk Toward Fashion, Away From Pain Relief
Vionic Shoes wants to put its best foot forward, repositioning itself from a shoe that relieves pain to one that can run with the fashion crowd.
Brand Packaging Magazine: Brand Partnerships: Working In Sync with Teams
New article in Brand Packaging magazine on creating better client/agency working teams to get the best work and working process.
Rebranding in a Digital Era →
In the past, planning a rebrand might have been a six-month long process, but marketers no longer have that luxury. Phil Battat, partner of Brand Zoo, says his agency has developed a 60-day strategy that relies on impactful storytelling and a multi-disciplinary approach for success. Among its clients are Atlantis, Cowboy Barbecue, NEXTracker, Nexient and Solaria.
We sat down with Battat, who has more than 20 years of agency and marketing experience, to talk about Brand Zoo’s process.
Brand Symbols, what makes some great?
When done right, it can capture many levels of information within a few shapes, curves and lines. The best brand symbols, or logos, are reductive in nature. They are simple, straightforward and clear. They capture either the nature of the company's business offer or the spirit of their brand promise. And in rare cases, both.
Brand Zoo Rapidly Grows Client Roster and Advisory Team
Brand Zoo, a multi-disciplinary branding and design agency, today announced that it has been awarded projects from Altamont Capital, Duraflame, ServiceChannel, Solaria, and Rodan + Fields. These companies have chosen Brand Zoo to lead brand strategy and design as they position themselves and their brands for market entry and/or growth. Additionally, the agency welcomed Allen Adamson, Michael Schwab, Mark Barden and Jay Holland to its advisory team.
Brand Zoo is a new type of agency with a unique 60-day approach to corporate branding that fits today’s challenging budgets and schedules. With an emphasis on smart ideas, design, and results, the agency has developed effective and successful methods of delivering impactful brand ideas and stories to meet compressed product cycles and programs without compromising on quality. Success stories include: Atlantis, NEXTracker, Nexient, Cowboy Barbecue and Solaria
“Brand Zoo brought to us a combination of senior talent with strong brand and design ideas,” said Suvi Sharma, CEO, Solaria. “The team was able to capture and creatively tell our story in a new and fresh way that will help our company elevate perception, position, and market presence.”
In addition, Brand Zoo expanded its advisory team with veteran branding and marketing experts:
- Allen Adamson, former chairman of Landor, North America, and noted branding and marketing authority. Allen is author of, The Edge, BrandDigital, and BrandSimple. He also writes a monthly column for Forbes.com about the impact of general business and branding trends.
- Michael Schwab, one of America’s most recognized graphic artists who has created national award winning logos and posters for clients including Apple, Amtrak and Golden Gate National Parks.
- Mark Barden, Partner in the highly-regarded consulting firm eatbigfish, who coined the term "Challenger Brand" in their influential book Eating The Big Fish. He is also co-author of the book, A Beautiful Constraint, (Wiley, 2015).
- Jay Holland, founder of luxury leather goods brand Mulholland where he developed product and brand extensions for a wide array of brands including LVMH, Hermes and Rolls Royce.
“I am delighted to join Michael Schwab, Mark Barden and Jay Holland as part of Brand Zoo’s advisory board and look forward to working closely with the team,” said Allen Adamson. “ Led by seasoned experts Phil Battat and Courtney Reeser, the agency has developed a streamlined approach that has delivered immediate value to companies and it’s demonstrated by their work and the new clients that have come on board.”
About Brand Zoo
Brand Zoo is a new type of multi-disciplinary branding agency focused on developing smart ideas and creating great designs. Nimble and efficient, the agency is built to accommodate today’s budget and timing realities. The team consists of experienced strategists, writers, and designers who have worked with the most recognized companies and brands in the world.
Contact:
Phil Battat
Partner
phil.battat@brandzoo.com
650 703-0393
Systems in Motion is Now Nexient
Company launches new brand to reflect innovative and forward-looking approach.
Taglines: What they do and, more importantly, what makes a great one?
The basic tagline is short-hand for a company's product or brand proposition. It communicates one or two key attributes of the company or product, describes the proposition or restates the overarching offer in a succinct manner (and hopefully) compelling way.