In the past, planning a rebrand might have been a six-month long process, but marketers no longer have that luxury. Phil Battat, partner of Brand Zoo, says his agency has developed a 60-day strategy that relies on impactful storytelling and a multi-disciplinary approach for success. Among its clients are Atlantis, Cowboy Barbecue, NEXTracker, Nexient and Solaria.

We sat down with Battat, who has more than 20 years of agency and marketing experience, to talk about Brand Zoo’s process.