Brand Challenge
Formerly Systems in Motion, Nexient is an onshore applied innovation software development company who works closely customers to accelerate new solutions to market. The brand challenge was to transition form the previous name and identity and to build a brand story for Nexient that is true today but aspirational for future… giving “permission” to successfully expand and grow into new markets, new client industries and geographies.
Solution
A new identity was created using a symbolic "NX" to signal forward thinking, agility, speed-to-market and innovation. In conjunction with a brand tagline statement of "What's Next.", brand messaging and a brand visual system of connecting arrows was also developed to communicate looking to the future and differentiating them from an IT consulting industry characterized by large, lumbering giants or low-cost, low-efficiency offshore shops.